To claim your seat at the Local Feast, your citations need to be more or less correct. But you can’t fix those listings if you can’t find them.
Tools are unreliable. Even the excellent Moz Local should just be a first sweep in your search for all the listings you need to fix.
Meanwhile, searching in the sites can be slow going. You usually have to search several times to see find all the listings you want to find.
Let Google help you. Use search operators to dig up more duplicate listings faster.
Search operators won’t work on every site you need to deal with (more detail on this in a minute). But they’ll save you time and frustration – partly because they do work on many of the packrat sites where the duplicate listings pile up.
Here are the best search operators I know of for uncovering duplicate listings:
site:plus.google.com name of business “about”
site:plus.google.com (###) ###-#### “about”
You’ll probably find any Google Places duplicates with Michael Cottam’s duplicate-finder tool, but it’s worth popping in those two operators just to be sure.
Yelp
site:yelp.com/biz name of business
Hat tip to Nyagoslav for the Yelp operator, which he mentioned in a discussion on Google+.
site:facebook.com (###) ###-#### “reviews” -m. -m2
YellowPages
site:yellowpages.com (###) ###-#### intitle:”business name“
site:yellowpages.com intitle:”business name” two-letter state abbreviation
CitySearch
site:citysearch.com intitle:”name of business” two-letter state abbreviation
SuperPages
site:superpages.com (###) ###-#### intitle:”business name“
Better Business Bureau
site:bbb.org (###) ###-#### “business review in” two-letter state abbreviation
site:bbb.org name of business “business review in”
Angie’s List
site:angieslist.com (###) ###-####
A few notes
- Swap out only the underlined parts with your business info or your client’s.
- Keep the quotation marks exactly where they are.
- By “two-letter state abbreviation” I mean “MA” for Massachusetts, “NY, for New York, and so on. Hope that was obvious, but it’s an important point. Without the state name you may unearth a bunch of listings for your namesake business 2 time zones away.
Remember how I mentioned search operators don’t work on all the sites that you’ll need to deal with? Well, here are the bad kids:
Apple Maps
Bing Places
ExpressUpdate.com
Factual
FourSquare
LocalEze
MyBusinessListingManager.com (Acxiom)
Some of those sites (like Bing and LocalEze) appear not to let Google index their listings . Listings on other sites (like Factual) seem to be indexed, but impossible to find with search operators. Whatever. At least you now have a short list of sites you know you’ll have to stick a whole arm into.
Also, those search operators will work on many other sites where you can and possibly should have citations. I listed only the most-important sites, because you may have other things you’d like to accomplish today. But you can check out my list of citations if you’d like to use search operators to sniff out duplicates on other sites.
By the way, here’s my bread-and-butter search operator, which works pretty reliably from site to site:
site:nameoflocaldirectory.com (###) ###-####
(Of course, you’ll want to try it with every phone number that the business has used.)
More resources
Google Search Operators – Google Guide
Top Local Citation Sources by Country – Nyagoslav Zhekov
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings – Casey Meraz
Local Citation Audit Tip: Use the New Sitelinks Search Box – me
Local Citation Cleanup Hack: Check BBB – me
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Do you know of any reliable search operators I didn’t mention? (I’d love to keep adding to the list.)
Any hacks for quickly finding listings on those tough sites (e.g. ExpressUpdate)?
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